Our Story

The Heart Behind PurrLife🐾

PurrLife didn’t begin as a store.
It began as a feeling — the simple joy of watching a cat do something silly, soft, or unexpectedly sweet… and wanting to share that moment with the world.

When we started our Instagram page, @purrlife.lol, we didn’t expect much.
But then something beautiful happened.

Thousands of cat lovers gathered.
People from the US, Canada, Australia, the UK, and every corner of the world began sharing laughs, stories, and pieces of their lives with their cats.
A community formed — not because of us, but because of you.

Your comments, your videos, your love for your fur babies…
that’s what built PurrLife.

As the page grew to 23,000+ cat lovers and over 26 million views, one thing became clear:

This wasn’t just an audience.
This was a family of people who understand that cats aren’t “pets” — they’re home, comfort, and unconditional love.

And that’s why PurrLife was born.

We wanted to create a place where this community could find more than just cute videos —
a place filled with products that make life better, safer, and happier for the cats who make our lives complete.

Every item at PurrLife is chosen with the same love we see in our community every day.
Thoughtful. Safe. Comforting.
Made for purrs, but designed for the humans who adore them.

Because PurrLife isn’t just a brand.
It’s a shared love.
A shared joy.
A shared home for people who believe their cats deserve the absolute best.

Welcome to the PurrLife family — we’re so happy you’re here.
Together, let’s make every cat’s life a little brighter. 🐾💙